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Event Details
Don't miss this opportunity to learn ways you can effectively develop channel revenues in the 2011 and gain a better understanding of the challenges facing channel organizations today.
The number of companies relying on channels to fuel their success is greater than ever before. The competition for channel "mindshare" is increasing and the nature of services is changing, especially with the growth of Cloud offerings. Plus, the need for increased revenue with lower costs is having a major impact the channel to vendor relationship.
To address these challenges and achieve revenue results, alliance and channel managers must think differently and execute effectively.
In this program, ASAP experts will be joined by channel sales and marketing executives from Adobe, Juniper Networks, Polycom and Riverbed Technology to discuss emerging best practices, techniques and programs that empower channel partners to achieve results.
This program will provide participants with the ability to:
- Evaluate current channel program elements against today’s emerging best practices. Are you managing the increasing demand for channel sell-through from your competitors effectively?
- Develop and implement highly effective training programs and tools to improve the sales results from channel organizations. Are you providing the training programs and tools to give your partner the competitive edge?
- Position the value of doing business with your organization to recruit new channel partners. What tools and programs can make your Joint Value Proposition more compelling?
- Plus, learn how to leverage channel support systems to promote better results for your partners and how to attract the attention of your partners' front lines.
Panelists
Moderator: Jennifer Vessels, CEO, Next Step
Dan Brumm, prior Director of Marketing, Polycom
Carolyn Crandall. VP Marketing, Riverbed Technology
Lisa Graham, Senior Director Channel Sales, Adobe
Pat Steadman, Senior Manager Channel Enablement, Juniper Networks
When
Tuesday, February 15. 2011
5:30 - 6:30 p.m. Networking, Happy Hour
6:30 - 8:30 p.m. Panel & Discussion
Location
Network Meeting Center
5201 Great America Parkway, Suite 122 Santa Clara, CA 95054
Cost
Advance Registration (through 3:00PM on February 14, 2011).
- $25 for ASAP members in advance or $35 at the door
- $25 for ASAP Partner organization members in advance or $35 at the door
- $35 for non-ASAP members in advance or $45 at the door
When & Where
Network Meeting Center at the Techmart
5201 Great America Parkway
Santa Clara,
95054
Tuesday, February 15, 2011 from 5:30 PM to 8:30 PM (PST)
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